Everything that everybody knows is usually wrong.  – Peter Drucker

Everybody knows that to positively affect a change effort, you should concentrate on enlisting the 80% of the employees that are predisposed to the effort or are “on the fence” and forget about the 20% that are openly negative or unconvinced.

One successful turnaround expert says that she concentrates on convincing the naysayers. Why waste her time? Because, as she explained, these are the people that when convinced will be loyal to the cause. Whereas, those that are easily convinced, or are unaffiliated can become less enthusiastic about the change and even be attracted to the next popular cause.

Never thought of it that way!

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