Gravitas Required

There was an article in December’s HBR  by Charles Galunic and Immanual Hermreck that described how to help employees get strategy. It seems “trickle down” doesn’t work for strategy. “Only top leaders can give strategic communications the appropriate weight. Strategy involves trade-offs, which are more easily accepted when put in a broad perspective, without parochial filters. As in the game of Telephone, messages passed from person to person seldom arrive intact.” How many of you strategic planners were surprised at that research? That’s what I thought. How many of you will use it in your next pitch to get the executive staff involved? Me too!

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