Seth Godin’s blog

Overcoming amazing.

http://sethgodin.typepad.com/seths_blog/2013/05/overcoming-the-impossibility-of-amazing.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29

This is why when we start a design session we ask each participant to generate at least ten solutions. Number one is never perfect. Number ten is better. Zolli in Resilience talks about hybrids as being the way to avoid catastrophic system failure (unless they change, all systems fail). Taking the best of solution number one and solution number ten and combining them gets us closer to amazing.

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